Phil Schiller, Apple’s senior vice president of marketing, lashed out at Google Chromebook in an interview, saying students who use the notebook won’t succeed.
Apple lost out to Google and Microsoft in the K-12 student market, and Schiller’s comments suggest fierce competition between the big three. “Chromebooks come into the classroom mainly because it’s a cheap test ingress,” Schiller said. If you just want to quiz students, cheap Chromebooks can do it. But these students will not succeed. ”
Schiller tweeted after the interview: “Every child has the ability to succeed. ”
In American schools, Chromebooks sell more than other laptops. About 60 percent of laptops and tablets purchased in K-12 classrooms in the U.S. in 2018 were Chromebooks, Microsoft Windows computers came in second with 22 percent of the market, and Apple’s iOS and macOS accounted for 18 percent of the market.
Michael Boreham, an analyst at Futuresource, said: “Chromebooks are much cheaper than competitors when there are a lot of devices in the US and online tests for students. ”
Why would Schiller attack Chromebooks with such remarks? Because of research done within Apple many years ago, children can only learn better if they engage. To maximize interaction, schools need to buy cutting-edge learning tools, such as iPads.
Apple CEO Tim Cook has previously said that Chromebooks are just testing machines, and Schiller reiterated that view. The main check is due to the U.S. government’s Common Core incals or the strong recommendation that schools have keyboards, and Chromebooks can’t be more appropriate. The iPad doesn’t have a keyboard, and if you don’t have to, you have to buy other accessories, but Schiller thinks the iPad is the ultimate tool for kids to learn.
In addition to the cost advantages of Chromebooks, Google’s classroom software is also strong, according to Bolham Analytics. Students can turn on their data and save their homework regardless of which Chromebook machine they enter the school. Mr. Bolham also said that Google’s device management software is also in the tastes of IT executives.
“Microsoft and Apple are working hard to constantly add new elements and expand features to their solutions, upgrading hardware, introducing cheaper hardware, adding IT deployment tools, and providing more apps and tools, but so far there seems to be no sign of a big change in OS market share,” Bolham said. “https://www.energyitshop.com